Innovation is a buzz word. Everyone does it or wants to do it. And yes, in this fast-paced environment, it is almost a necessity. At the same time, (almost) every organization believes they need to think of breakthrough ideas to stay alive. Are those big transformations really required?
In my experience, when you look at servicing, organizations aren’t always ready to kick-start the next best thing. It’s better to focus on the baseline first, and go from there.
As you may notice, the first two questions closely relate to what Clayton Christensen calls ‘efficient’ innovation and ’sustaining’ innovation. The third is known as a ‘breakthrough’ (not a disruption btw).
Of course, a breakthrough innovation can be an objective even though the basics aren’t set. For this, I advise you to launch a separate business unit with its own resources before jumping into the dark.
Which level is your organization at? How are you innovating?