Digitalization is an ongoing trend, whatever industry you are in. It does not really matter whether your competitors are already innovating or not. Digital innovators such as Amazon, Uber, AirBnB – but also start-ups you probably haven’t heard of just yet – are already setting new expectations for your customers.
To which extend is digitalization a success factor within your industry? And how do you compare to your peers on digitalization?
Several concepts are trying to provide an answer to these questions:
You can thus rely on well-defined frameworks to assess your organization’s digital capabilities. This will help you in comparing yourself to your peers across one or several industries.
What truly matters though, on top of looking at culture, processes, capabilities, etc. is your strategy. Because digital transformation isn’t all about the technology, it’s about the strategy that drives it, and the people who empower it.
So, before anything, ask yourself the question: is your digital strategy good enough?
