Marcel studied business economics at the Erasmus Universiteit Rotterdam, specializing in strategic marketing, and has been a consultant since 1997.
He covers a broad range of strategic issues, while specializing in pricing, big data, distribution issues, and propositions. From the initial concept to the succesful introduction, based on both qualitative and quantitive insights. He advises large corporations on these matters, including several service providers in the Netherlands, and abroad. He firmly believes that every singular question must have al least one singular answer, and he won’t rest until that answer has been found, and harnassed in detail.
Marcel regularly publishes articles and speaks at conferences and at in-company sessions. Marcel is the author of ‘Down to Earth, e-commerce strategieën na de hype’, and is a guest lecturer at several business schools as well. He is a member of the jury for the Dutch Interactive Awards, and sits on the advisory council for Master Marketing Management at the Vrije Universiteit Amsterdam, and he is chairman of the Expert group ‘Big Data & Analytics’ at Shopping Tomorrow.